Let’s talk about one of the most unexpected places to cast a spell: LinkedIn. Yes, that LinkedIn. The land of headshots, endorsements, humblebrags, and lame stories that are basically really bad TED talks designed to boost engagement and collect Likes. Before you roll your eyes or log out, hear me out: this platform is ripe for magical energy. Why? Because it’s a space where energy meets opportunity. It’s a digital crossroads full of potential clients, collaborators, recruiters, and mentors. And just like your altar or a spell jar, it’s a tool… and tools work best when you charge them with intention. So whether you’re job hunting, building your network, or…

Let’s get something out of the way right now: You are allowed to be spiritual and still want to make money. I mean, I love my magical life, but I also love being able to pay my mortgage, put gas in my car, and travel to places that intrigue me. That’s why I don’t feel bad at all about accepting payment for things like Tarot readings, handfasting ceremonies, or workshops – also, to be fair, I do a lot of stuff for free (you’re reading this blog post and it didn’t cost you a thing, for example) so I am totally comfortable with charging for certain services. This has been…

I’ve been a published author for a pretty long time – my first novel (which I self-published) came out in 2003, and I’ve been writing professionally pretty much ever since. In addition to a floppity-million blog posts and online content pieces, I’ve published one children’s book, five novels, and have my name on a dozen or so books on modern witchcraft. Nearly everything has been traditionally published, by legitimate companies – some small and some large – that pay me to Make the Words. While I know I’ve been very fortunate and blessed in the way my publishing career has worked out, I also recognize that there are many highly…

If you’ve ever felt like your magical practice is all over the place – some spells here, a forgotten altar there, a planner full of intentions you haven’t touched since the who knows when – you’re not alone. Witchcraft, by nature, is fluid and intuitive. But sometimes, it could use just a little more structure. That’s where a surprising tool from the business world comes in: the Business Model Canvas. Originally designed to help startups map out how they create value, this visual framework can help you get crystal clear on how your magical life works, and how you can support it more effectively. Think of it as a snapshot…

We’ve all been there – you do the spell, light the candle, say the words, maybe even feel the energy buzzing… and then? A few days – or a couple of weeks – go by… and nada. Zip. Nothing. No shift, no sign, no sparkling “a-ha!” moment for you at all. It’s easy to shrug it off. Maybe it wasn’t the right time. Maybe the energy was off. Maybe Mercury retrograde was just doing its thing again. But what if, instead of writing the spell off as a “fail,” you treated it as feedback for yourself? In the business world, there’s a concept called the feedback loop. It’s a cycle…

I got an email from a reader the other day that said, I’ve been following your posts on incorporating business principles into magic, and they’ve been super valuable for me. Any advice on how to use magic specifically to advance my career? I really want to do more, and I know there’s job spells out there, but I’m hoping you can suggest something specific and intentional. HELP! Friendo, I get it. You’ve been working hard. You’re showing up, putting in the effort, and making things happen… but that promotion or next-level opportunity still feels just out of reach. Maybe you’re feeling stuck, invisible, or unsure how to ask for what…

Let’s be real here for a minute – between work, errands, laundry, emails, classes,and everything else life throws at us, it can be hard to find time for magic. You might have the best intentions to light a candle, pull some cards, or do a new moon ritual… but by the time the day winds down, you’re exhausted, and your tarot deck is buried under a pile of laundry and takeout containers. The good news? There’s a simple tool from the productivity world that can help you make space for your craft – without guilt, pressure, or unrealistic expectations. It’s called time-blocking, and yes, it works beautifully for spellwork. What…

Your altar is more than a pretty shelf or a sacred surface – it’s the heart of your magical practice. It holds your intentions, your energy, your dreams. It’s where you speak to the universe and where the universe speaks back. But have you ever stood in front of your altar, wondering if it’s actually set up in a way that supports your practice? Maybe it’s cluttered, or maybe it’s beautiful but doesn’t feel particularly functional. If so, it might be time to bring a little structure to the magic. Enter the 4 Ps: Product, Price, Place, and Promotion. Originally part of the marketing world, this classic framework is used…

You know that feeling when your spiritual practice starts to feel a little dusty? Your altar hasn’t been touched in days, your tarot cards are quietly judging you from across the room, and that “daily” ritual you swore you’d stick to hasn’t seen the light of day since the last lunar eclipse. The good news is you don’t need a massive ritual overhaul or a dramatic return to reclaim your magic. What you need is one small step. And then another. And then another. That’s the spirit behind Kaizen, a philosophy of spiritual practice rooted in the idea of slow, steady improvement through consistent, intentional action. Kaizen, which means “change…