Patti Wigington

If you’ve ever felt like your magical practice is all over the place – some spells here, a forgotten altar there, a planner full of intentions you haven’t touched since the who knows when – you’re not alone. Witchcraft, by nature, is fluid and intuitive. But sometimes, it could use just a little more structure. That’s where a surprising tool from the business world comes in: the Business Model Canvas. Originally designed to help startups map out how they create value, this visual framework can help you get crystal clear on how your magical life works, and how you can support it more effectively. Think of it as a snapshot…

We’ve all been there – you do the spell, light the candle, say the words, maybe even feel the energy buzzing… and then? A few days – or a couple of weeks – go by… and nada. Zip. Nothing. No shift, no sign, no sparkling “a-ha!” moment for you at all. It’s easy to shrug it off. Maybe it wasn’t the right time. Maybe the energy was off. Maybe Mercury retrograde was just doing its thing again. But what if, instead of writing the spell off as a “fail,” you treated it as feedback for yourself? In the business world, there’s a concept called the feedback loop. It’s a cycle…

I got an email from a reader the other day that said, I’ve been following your posts on incorporating business principles into magic, and they’ve been super valuable for me. Any advice on how to use magic specifically to advance my career? I really want to do more, and I know there’s job spells out there, but I’m hoping you can suggest something specific and intentional. HELP! Friendo, I get it. You’ve been working hard. You’re showing up, putting in the effort, and making things happen… but that promotion or next-level opportunity still feels just out of reach. Maybe you’re feeling stuck, invisible, or unsure how to ask for what…

Let’s be real here for a minute – between work, errands, laundry, emails, classes,and everything else life throws at us, it can be hard to find time for magic. You might have the best intentions to light a candle, pull some cards, or do a new moon ritual… but by the time the day winds down, you’re exhausted, and your tarot deck is buried under a pile of laundry and takeout containers. The good news? There’s a simple tool from the productivity world that can help you make space for your craft – without guilt, pressure, or unrealistic expectations. It’s called time-blocking, and yes, it works beautifully for spellwork. What…

Your altar is more than a pretty shelf or a sacred surface – it’s the heart of your magical practice. It holds your intentions, your energy, your dreams. It’s where you speak to the universe and where the universe speaks back. But have you ever stood in front of your altar, wondering if it’s actually set up in a way that supports your practice? Maybe it’s cluttered, or maybe it’s beautiful but doesn’t feel particularly functional. If so, it might be time to bring a little structure to the magic. Enter the 4 Ps: Product, Price, Place, and Promotion. Originally part of the marketing world, this classic framework is used…

You know that feeling when your spiritual practice starts to feel a little dusty? Your altar hasn’t been touched in days, your tarot cards are quietly judging you from across the room, and that “daily” ritual you swore you’d stick to hasn’t seen the light of day since the last lunar eclipse. The good news is you don’t need a massive ritual overhaul or a dramatic return to reclaim your magic. What you need is one small step. And then another. And then another. That’s the spirit behind Kaizen, a philosophy of spiritual practice rooted in the idea of slow, steady improvement through consistent, intentional action. Kaizen, which means “change…

Have you ever found yourself doing all the witchy things – you’ve charged your tools, lit five different candles, grabbed some crystals, laid out a card spread, AND tried to time it all perfectly with whatever moon phase, only to feel kinda… meh afterward? There’s a good chance you’re not doing anything “wrong.” You might just be doing too much. Here’s the thing: not all magical practices are created equal. Some are powerhouses. Others are just filler (yes, even if they’re very cute and aesthetic). Because sometimes, less can get you more. Let’s talk about the 80/20 Rule – it’s a simple principle from the business world that might just…

As I mentioned a couple of blog posts back, I’ve been working on my Masters of Science in Management – but what a lot of people don’t know about me is that in addition to being an author, I also work a full time job in the corporate world. It’s where I’ve spent the better part of my professional career, and over the past couple of decades, I’ve had a chance to meet a lot of really awesome and successful people, and (like any smart cookie) I’ve gained a lot of knowledge from them. One of the most fascinating things I’ve learned – although I figured this out on my…

Spring is starting to spring down here at the cottage, and on my hillside, I’m seeing the telltale green-leafed stalks of forsythia beginning to sprout. It’s always bee one of my favorite flowers – there’s something about the happy yellow color that just brings joy for me, and reminds me that after the long, chilly winter, visible life is returning to the soil. Sometime between the spring equinox and Beltane, forsythia plants appear – although the actual timing depends on what zone you live in. This early spring flower is associated with the sun, thanks to its bright yellow flowers, and it seems to have an uncanny ability to blossom…

So you probably noticed that last month I released my latest book, The Witch’s Home, and I’ve gotten a TON of really great positive feedback on it. A big thanks and so much gratitude to everyone who took the time to leave me a review and say such nice things about it! I totally appreciate you! Another thing you may have noticed, if you follow me on any of my social media platforms, is that any time I release a new book, you’ll see a LOT of posts about it from me—usually in the two to four weeks leading up to the on-sale date, and then for a few weeks after…